Marketing Your Nonprofit (Online)
Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.
This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques. If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensable.
Students will need their own computer or access to one with the courses system requirements in order to take this course. The system requirements can be found by clicking on the link in the registration area below.
Registration closes each Friday at noon.
If you are registering for a self paced course, you will be given access the following Friday once payment has been received.
If you are registering for an instructor lead course, you will be given access to the course before the start date once payment has been received.
To register for the course please click the link below
6 Weeks Access for Instructor-Led / 3 Months Access for Self-paced / 24 Course Hrs
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Providers outside of British Columbia follow their individual privacy regulations, which you can review by visiting https://www.cengage.com/privacy/